News & Articles

Person with a torch searching under a garden shed for a hiding lost cat

How to find a lost cat: the complete guide to what actually works

Most lost cats are hiding in silence within five houses of home. Here is the full method: where to look, when, how to call, how to use a camera and a trap, and what the research says about your odds.

Person sitting sideways on the ground, not looking at a nervous lost dog, holding out food

How to find a lost dog: the complete guide, from the first hour to the humane trap

Nine in ten lost dogs come home, and most are found by a stranger who saw a sign. Here is the full method: what to do in the first hour, why you must not chase or call a frightened dog, and how to bring a dog in survival mode home.

Neighbours seeing a lost pet alert on their phones

What is a boost? Paid ads for your missing pet, explained

A boost is a paid ad, not a post. It reaches people because of where they live, not because they follow you. Here is exactly how it works.

Owner searching the neighbourhood for a missing pet

What to do in the first 24 hours when your pet goes missing

The first day decides a lot. A calm, ordered checklist for the hours right after you realise your pet is gone.

A lost pet poster with a clear photo of a small dog

Create an effective lost pet poster that gets results

What to put on the poster, how big, and where to hang it so people actually read it from across the street.

Creating a lost pet alert on a phone

Use social media to find your missing pet fast

Which platforms are worth your time, what to write, and how to aim at the people who are actually nearby.