News & Articles
What is a boost? Paid ads for your missing pet, explained
A boost is a paid ad, not a post. It reaches people because of where they live, not because they follow you. Here is exactly how it works.
What to do in the first 24 hours when your pet goes missing
The first day decides a lot. A calm, ordered checklist for the hours right after you realise your pet is gone.
Create an effective lost pet poster that gets results
What to put on the poster, how big, and where to hang it so people actually read it from across the street.
Use social media to find your missing pet fast
Which platforms are worth your time, what to write, and how to aim at the people who are actually nearby.